1/8/2023 0 Comments Purify app iosSince the introduction of the Apple iOS policy, most users have opted out, leaving advertisers in the dark about how to target them. “Facebook has the most to lose because the cost of running advertisements on its platform has been increasing for years,” the report said on Sunday. The policy went into effect in April, barring apps from tracking users if they opt out.Īccording to the report, Facebook lost the most money “in absolute terms” when compared to other social platforms due to its huge size. The new iOS App Store policy requires apps to ask permission to track users’ data.
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